Learn how Google Analytics is important to your business. Google Analytics shows you historical data on your website traffic and what people do when they get to your website. It basically like an online accounting system for your website. It’s a free program that works with most every website. Learn how to read the Analytics data and which reports are important, and which ones you can ignore.
Google Search Console
Search Console is a free service that once set up, can show you how your business website is showing up in Google searches, armed with this information, you can better understand how to modify your website to optimize traffic. It’s also a great idea generation tool for use with Google Adwords.
Google Adwords is the paid traffic option to advertise on Google. It starts with selecting the right keywords for your website. Then you create ads with specific goals for your website and your business. Knowing what’s important to pay attention to, can save you hundreds (even thousands of dollars a month).
Brian Basilico is an award-winning author of the best selling book “It’s Not About You, It’s About Bacon! Relationship Marketing In A Social Media World!” He was honored as one of the Top Marketers to Follow in 2018. Brian is an Online Marketing Strategist who brings over 40 years of marketing experience to his award-winning internet marketing company, B2b, Interactive Marketing, Inc.
Brian is a syndicated blogger, podcaster, and a sought-after guest expert featured in Entrepreneur and Inc., magazines, His show “The Bacon Podcast" on iTunes was also voted one of Inc. Magazines top 35 business podcasts. Brian is also a certified Google expert.
The Bacon Guy