Customer love doesn’t just happen. You have to be clear on the “why” behind your work. Fortunately, you already have a secret advantage over competitors: your story. Led by K+L Storytellers CEO Michele Kelly, this workshop reveals proven story techniques growth-hungry, culture-driven companies use to scale. It all begins with your customers. Whether you are a founder with a dream or an established start-up, you will learn:
• How to make your customer the hero of your story
• The real problems most companies never address in their marketing — but should
• How to write love-driven rather than pain-driven copy on your homepage content
• The power of story channels (blogs, social media and earned media) to bring your brand to the people.
Lead with story and win hearts over the next 30 days with this interactive workshop from the SBDC.
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